Fitmode 24 — Case Study | Studio Altuè
Studio Altuè Brand & Digital Design — Europe · US · Mexico 2026 Fitmode 24
Case Study — 2026

Where
Discipline
Meets Design.

Fitmode 24 needed more than a website. They needed a digital experience that matched the intensity of their brand — a 24-hour fitness concept demanding a visual identity as relentless as their members.

Go to fitmode 24 website →
Fitmode 24 — Hero visual
40%
Lead
Conversion
3×
Page
Speed
100%
Mobile
First
6wk
Delivery
Time
Disciplines
Brand Identity UI / UX Design WordPress / Flatsome Custom CSS & JS Mobile Optimization AI-Assisted Workflow
01
The Challenge

A premium gym with a generic digital presence.

Fitmode 24 had built an exceptional physical product — a modern, 24-hour fitness facility in Mérida designed for serious athletes. But their digital presence told a different story.

An outdated website with poor mobile experience and no clear conversion path were costing them memberships every single day.

The ask: rebuild from the ground up. Make every visitor feel the brand before they walk through the door.

02
The Approach

System thinking, editorial execution.

We began with a full brand audit and competitive landscape analysis — understanding not just what Fitmode 24 was, but what it needed to become.

The solution required a custom Flatsome build with a pill-shaped glass navbar featuring dynamic contrast detection — automatically switching between light and dark modes based on scroll position.

Every component was purpose-built: mobile menu panel, kinetic hero, and a membership funnel designed to convert.

Fitmode 24 — Detail
Fitmode 24 — Detail vertical
Deliverables

What was built.

01
Custom Navbar System

Pill-shaped glass navbar with dynamic contrast detection. White/dark switching based on scroll position and section background.

02
Mobile Menu Panel

Full-screen mobile menu with secondary logo placement, brand photography integration, and smooth animation sequences.

03
Conversion Architecture

Strategic page layout with clear membership CTAs, trust-building social proof sections, and a frictionless inquiry flow.

04
Visual Identity System

Typography hierarchy, color system, and component library — all documented for consistent future expansion.

05
Performance Build

Optimized asset pipeline, lazy loading, and clean code architecture resulting in a 3× improvement in Core Web Vitals.

06
AI-Assisted Workflow

AI tools throughout production — from copy refinement to code acceleration — delivering in 6 weeks at full agency quality.

07
Figma Design System

Full design system built in Figma before development — client-approved components, layouts, and interaction states.

08
30-Day Support

Post-launch QA, performance audit, SEO baseline setup, and a full month of priority support included in every project.

Process

How we work.

01
Discovery & Strategy

Brand audit, competitor analysis, audience definition, and conversion goal mapping. No design before direction.

02
Design System

Typography, color, components, and layout logic. Built in Figma with client approval before a single line of code.

03
Development

Custom WordPress/Flatsome build. Every component hand-coded for performance, flexibility, and long-term maintainability.

04
Launch & Optimize

QA across devices, performance audit, SEO baseline, and a 30-day post-launch support window included.

Fitmode 24 — Client

Studio Altuè didn’t just build us a website — they built us a brand experience. From the first scroll, our members feel what Fitmode 24 is about.

Fitmode 24 / Director of Brand & Operations
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Let’s create
something timeless.

Studio Altuè works with ambitious brands across Mexico and beyond. Let’s create something timeless.

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Studio
Studio Altuè
Based in
Europe, US & Mexico
Services
Brand Identity, Web Design,
UI/UX, AI Workshops
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